Introduction to Entrepreneurship
The course is designed to those students, who either have a business idea, or think, that during their carrier, they might start their own business.
This course is highly interactive, and provides the students with the basic principles of entrepreneurial management. The key objective is, to equip the students with the essential knowledge, base considerations and experiences, which will help them to succeed in their business development efforts.
The course, next to regular classroom presentations and discussions, includes situation games, case studies, team assignments, interview session and presentations.
Essential element of this introductory course is to assess a business opportunity and a business development process. Meeting and interviewing iLab entrepreneurs and development teams, the students have an opportunity to analyze real business cases, understand and assess business ideas, entrepreneurial teams, and real life business situations.
All registered students are offered with individual (group) consultation opportunity to discuss their individual business idea or current business development issues/problems. Individual consultation is available upon request.
- Understanding entrepreneurship and innovation
- Business idea generation
- Business idea assessment and validation
- Business model development
- Key business development models and concepts
- Strategy formulation
- Start-up business analysis and assessment and evaluation
- Understanding new venture financing options and their characteristics
- Risk assessment, risk analysis
- Business idea/ business model generation (individual) 20%
- Business essentials (individual) 10%
- Interview preparation (team assignment) 20%
- Start-up assessment/evaluation (team presentation) 30%
- Class participation (individual) 20%
- Prerequisites: No prerequisites, this course is available to any non Econ students